Entering a new market without proper analysis often leads to the same outcome: high budgets spent, a presence built, and only later the realization that customers behave differently, competitors are already established, and the pricing model does not work. This consultation is designed to prevent exactly that.
What you get:
A clear understanding of the target market and competitive landscape.
Insight into how the market is structured and where real positioning opportunities exist.
Evaluation of your position relative to competitors and customer behaviour.
A market entry marketing strategy with clearly prioritized channels and logic behind every decision.
Structure of the offered work
Step one: Strategic review
Synthesis of the situation and definition of the analytical framework. This ensures the market evaluation starts from the correct strategic position.
Option 1
Single-market (one market, one product)
Focused strategy for a specific niche or offer.
Option 2
Multi-market package (two markets or a complex category)
Two markets or a more complex category requiring deeper competitive analysis.
Pricing depends on three factors market complexity; number of competitors to analyse; whether structured data is available or the analysis starts from scratch. These are confirmed after a short preliminary discussion.
What is included:
Analysis of the competitive landscape in the target market.
Marketing evaluation of your positioning in the local context.
Market entry strategy with prioritized channels and decision logic.
Final strategic document with substantiated recommendations.
What is not included:
Execution of marketing activities (advertising, content creation, operational management); financial, legal, or tax analysis; re-analysis in case of scope changes after the project starts.
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Delivery format: online or in person.
Duration: depending on the selected scope.
Price and payment method: defined individually after a short preliminary call; typically 50% upfront and 50% upon final delivery.