This service is designed for hotel owners, boutique property operators, and short-term rental businesses that already have an active operation, but lack a clear system behind their results. Bookings are coming in, but it is not clear which channels actually generate profit and which only fill the calendar; where value is lost in the process; how pricing, commissions, and contracts affect the final outcome; and whether the current structure is working for or against the business.
Focus of the work:
We do not optimize isolated elements. We clarify the entire system behind revenue and occupancy. The outcome is a clear understanding of how your business operates today and how it can perform in a more profitable and predictable way.
What is analysed:
Marketing and booking channels (OTAs, direct bookings, etc.).
Revenue structure and true profitability per channel.
Pricing strategy and occupancy dynamics.
Operational roles and management processes.
Contracts, commissions and their impact on profit.
Guest behaviour and opportunities for repeat bookings.
Three levels based on the situation
Step one: Strategic review – Hospitality version
For owners who want a full system overview before making changes.
Covers channels, operations, and revenue structure.
Ends with a concise strategic document with insights and priorities.
Can be delivered as a standalone service, without obligation for continuation.
Operational marketing and business diagnostics
For established businesses with unclear performance drivers – low repeat bookings, high platform dependency, or undefined responsibilities.
Analysis of the operational and marketing model as a single system.
The outcome is a structured set of prioritized, impact-driven recommendations.
Market or channel expansion strategy
For businesses expanding into new segments – corporate clients, long-term rentals, or additional OTA platforms. Focus on how the new channel changes the overall business model: revenue, risk, and operational structure.
Pricing and scope depend on complexity of the property and market; number of channels and systems to analyse; availability of structured data. These are confirmed after a short preliminary discussion.
What is not included:
Channel or reservation management; content creation or advertising execution; operational implementation of recommendations.
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Delivery format: online or in person.
Duration: depending on the selected scope.
Price and payment method: defined individually after a short preliminary call; typically 50% upfront and 50% upon final delivery.